Via Emilia – Privacy & Cookie Notice

Who we are

Via Emilia is run by three companies, each responsible for the personal data of its own restaurant:

Via Emilia Fitzrovia, 10 Charlotte Place, London W1T 1SH, is run by Krimas Ltd, company number 07170937.

Via Emilia Shoreditch, 37A Hoxton Square, London N1 6NN, is run by Gragio Ltd, company number 10497110.

Via Emilia Notting Hill, 12 All Saints Road, London W11 1HH, is run by Falda Ltd, company number 11942819.

All are registered in England & Wales, registered office 2nd Floor, 32 Newman Street, London W1T 1PU. The website and newsletter are shared by all three. In this notice, "we" means these companies.

Questions about your data: email fitzrovia.viaemilia@food-roots.com or write to the registered office.

What we collect and why

When you book a table. We collect your name, email, phone number, party size, date and any notes you add, such as allergies or a special occasion. We use them to hold your table, contact you about your booking and prepare for your visit. We do this to fulfil your booking; allergy notes are used with your consent.

When you join our newsletter. We collect your email address to send you news, menus and offers. We do this only with your consent, and you can unsubscribe at any time using the link in every email.

When you tick "keep me updated" while booking. We use your email address to send news and offers. We do this with your consent, or because you have dined with us, and you can opt out at any time.

When you email or call us. We keep your name, contact details and message so we can reply to you.

When you visit our website. Using the cookies described below, we collect the pages you view, your device type, your approximate location and how you found us. This helps us see how the site is used and measure our adverts.

When you pay by card. Payments are handled by our card provider. We never see or store your full card number.

When you visit one of our restaurants. We use CCTV, signposted at each site, to keep guests and staff safe and to prevent and investigate crime.

We never sell your data.

Who we share it with

We share your data only with the services that help us run the restaurants.

We use ResDiary for table bookings, Wix to host our website and newsletter sign-ups, Google for website statistics and our Google listing, Meta (Facebook and Instagram) for our adverts and measuring them, Dojo for card payments, and our accountant for bookkeeping and legal obligations.

Some of these companies may process data outside the UK; where they do, they use the legal safeguards UK law requires. We share data with the police or authorities only when the law requires it.

How long we keep it

We keep booking details for 3 years after your last booking. We keep your newsletter email until you unsubscribe. We keep emails and enquiries for 2 years, and website statistics for 14 months. CCTV footage is kept for 30 days, unless it is needed to investigate an incident. Payment and accounting records are kept for 6 years, as tax law requires.

Cookies

Cookies are small files a website stores on your device. Our website uses two kinds.

Essential cookies are set by Wix to make the site work.

Analytics and advertising cookies come from Google Analytics, which tells us how many people visit and how they found us, and the Meta Pixel, which measures our Facebook and Instagram adverts.

We are setting up a cookie banner so you can accept or refuse analytics and advertising cookies. Until it is in place, you can block or delete cookies in your browser settings, opt out of Google Analytics with Google's browser add-on at tools.google.com/dlpage/gaoptout, and manage ad settings in your Facebook or Instagram account. You can still book and use the whole site with these cookies blocked.

The booking pages are run by ResDiary, which sets its own cookies under its own policy.

Your rights

You can ask us to:

• send you a copy of the data we hold about you

• correct it

• delete it

• stop sending you marketing

• stop or limit how we use it

• send it to you in a format you can reuse

• withdraw any consent you gave

Email fitzrovia.viaemilia@food-roots.com. We reply within one month, free of charge.

If you are unhappy with how we handle your data, tell us first. You can also complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint or 0303 123 1113.

Last updated: 11 November 2026